. These women had to develop innovative strategies to be effective rainmakers such as finding ways to rebrand oneself.
The second panel followed up with a candid dialogue on gender differences and how gender-based biases, perceptions, social norms, stereotypes, and internal beliefs women have of themselves impact the manner in which women build business relationships differently than men. Women can be great communicators because they tap into emotions, yet they find business relationships difficult. They are often less persistent in following up and often feel as though they have to be a perfect fit before marketing their talents.